MADISON - The University of Wisconsin-Madison and the Wisconsin Alumni Research Foundation (WARF) today announced the launch of a major new partnership focused on entrepreneurship on the UW-Madison campus, building on a long legacy of collaboration to move scientific innovation to the marketplace.
In defining, co-funding, and launching D2P - shorthand for Discovery to Product - UW-Madison and WARF seek to more effectively cultivate a culture of entrepreneurship among faculty and students, and better support the formation of new companies, while systematically expanding the number of innovations that reach the market through startups or licensing arrangements with established companies.
"D2P is a big step forward in our support of entrepreneurship among both faculty and students," says UW-Madison Chancellor Rebecca Blank, explaining that her time at the U.S. Department of Commerce reinforced her belief in universities as the "idea factories" required to keep American companies competitive. "I want to make sure that UW-Madison is on the cutting edge of entrepreneurship and technology commercialization."
D2P will be funded initially through a $1.6 million commitment from UW-Madison with matching funds from WARF.