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The selling of science

The selling of science
10:58 pm 11/13/04
Judy Newman Wisconsin State Journal

Leaders of 33 young technology companies are practicing their pitches as they prepare for the Wisconsin Life Sciences & Venture Conference in Madison on Tuesday and Wednesday.

Traditionally, it's a chance to show potential investors some of the area's brightest discoveries with the best prospects for success in the marketplace.

Companies with products aimed at curing cancer, preventing strokes and identifying malignant breast tumors are among those that will try to persuade venture capitalists and other early-stage backers, sometimes called angel investors, to put money into their technology.

And this year, organizers have tied in a second-day program showcasing some of the promising research at UW- Madison that's not yet ready for the marketplace.

Full story.

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