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WTO ruling gives Anheuser-Busch a boost in Europe

Anheuser-Busch Cos. Inc.'s Budweiser and Bud names can no longer be challenged by Czech brewer Budejovicky Budvar in Europe under a ruling Tuesday by the World Trade Organization.

The WTO ruled that the European Union can only protect regional food names and those geographic indications cannot be translated, according to published reports. The ruling means that Budvar can't challenge A-B on the Budweiser and Bud names in 20 of 25 European nations where they are registered.

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